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Caroline Adongo Oloo
Phd Fellow, Department Of Business Administration, Maseno University, P.o.box 333-40105, Maseno, Kenya
The Role Of Affective And Cognitive Networks On Growth Orientation Of Survival-focused Micro-entrepreneurs In Kenya
This paper investigates the role of affective and cognitive networks on growth orientation of survival-focused micro-entrepreneurs in Kenya. It adopts actor network and planned behavior theoretical approach. Narrative in-depth interviews were conducted with twenty micro-entrepreneurs; they were aged between seventeen to thirty years and all originated from humble backgrounds. Results indicate growth orientations of survival-focused micro-entrepreneurs in Kenya are rooted

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