The Study examined how marketing of telecommunication products and services affected poverty level in Gusau Metropolis, Zamfara State. The study was conducted within Gusau metropolis. There are four GSM markets in Gusau Metropolis these include:1) Babeji Plaza at Bello way, 2) Gamji GSM Village at new market, 3) Ruwan Doruwa GSM Village at Gusau Central market and 4) GSM centre in front of Gusau Hotel. The total population of individuals marketing telecommunication product and services were estimated to be 750 persons (as at May, 2018) in the four GSM markets within Gusau metropolis. However 50 respondents were randomly selected in each GSM market, thereby having a total of 200 respondents
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