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The Role Of Affective And Cognitive Networks On Growth Orientation Of Survival-focused Micro-entrepreneurs In Kenya
This paper investigates the role of affective and cognitive networks on growth orientation of survival-focused micro-entrepreneurs in Kenya. It adopts actor network and planned behavior theoretical approach. Narrative in-depth interviews were conducted with twenty micro-entrepreneurs; they were aged between seventeen to thirty years and all originated from humble backgrounds. Results indicate growth orientations of survival-focused micro-entrepreneurs in Kenya are rooted in the entrepreneurial tasks and networks micro-entrepreneurs access and change over time. The main challenge was the failure events micro-entrepreneurs experienced within the first year in business. Nevertheless, survival-
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