Direct selling has existed in the markets for centuries. The main challenge created in the 21st century is to maintain a healthy competition and to construct a strong persuasive word-of-mouth. The following research focuses on three factors that count for the effectiveness of word-of-mouth. The use of Internet enables everyone to access and exchange information between two or more parties overcoming many challenges. The core source of acquiring information is through the use of search engines and user reviews. Consumers pass through the decision-making model before they make purchases from direct selling. In this study, multiple regressions are employed to analyze.
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