James Njihia
University Of Nairobi, Department Of Management Science
Effect Of Marketing Practices On Credit Card Usage Of Commercial Bank Customers In Kenya
Although credit card services have been available in Kenya for some time, the usage has not grown significantly. The purpose of this paper is to find out how the marketing practices of banks that issue credit cards affect their usage. A cross-sectional survey was conducted through the use of a structured questionnaire that was administered to 390 respondents.Stratified random sampling

Madhav Mahajan
Student, Symbiosis International University, Symbiosis Centre For Management Studies, Pune, India
How To Build A Brand And Establish It?
The paper focuses on the brand objectives and the elements required to build and sustain a brand. There has been a comparison made between D-mart & Star bazaar to know the brand relevance and recall value that the consumers have for them. Brand elements are the crucial tools for the sustenance of the brand and to perform better in the

Ondulo James
Jaramogi Oginga Odinga University Of Science And Technology, Kenya
Recurrent Malaria In Kenya: Survival Distribution And Equality Of Survival Distribution
Malaria is a leading cause of morbidity and mortality in Kenya, mostly affecting the rural poor, especially young children and pregnant women. Most clinical studies in malaria involve a number of equally important endpoints. This would normally portend challenges in relation to issues about the study design, analysis of the data and interpretation of the results. The majority of malaria

Dr. Jane Kinyua-Njuguna
Lecturer, Department Of Business Administration, School Of Business, Kenyatta University, Kenya
Environmental Management Systems And Environmental Performance Of Manufacturing Firms In Kenya
The implication of Environmental degradation far reaching to human health, animals and plants through pollution of air, water and soil. To mitigate this pollution standard guidelines on management of the environment have been developed. This study investigated the influence of environmental management systems on environmental performance of manufacturing firms in Nairobi City County, Kenya. The study adopted a descriptive

Jerry Jay Kraa
Christian Service University College (csuc) School Of Business P. O. Box Ks 3110, Kumasi, Ghana.
Impact Of Social Media Usage On Academic Performance; Mediating Role Of Attitude Towards Learning - An Empirical Study Of Private University Students In Ghana
The study assessed the impact of social media on academic performance, the mediating role of attitude towards learning. The study was conducted on a total of 600 students selected from 6 private universities in Ghana out of which 421 responses were useable representing 70.16% response rate. Purposive and convenience sampling techniques were adopted in selecting respondents and 7 point likert

Jerry Jay Kraa
Christian Service University College (csuc) - School Of Business, P. O. Box Ks 3110, Kumasi
The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement – Evidence From Ghana
The study assessed the impact of brand personality on student enrolment intentions; the mediating role of brand engagement. The population of the study comprised of students from Christian Service University College in Ghana. 302 students were selected and the total valid questionnaire received for the study was 252 representing 83.44%. Purposive and convenience sampling techniques were adopted in selecting respondents

Benjamin K. Acquah
Senior Lecturer, Department Of Economics, University Of Botswana, Private Bag 0022, Gaborone, Botswana
Determinants Of Inbound Tourist Arrivals In Botswana
Tourism has become an important contributor to the growth and development of many economies in recent years. The sector continues to attract increasing attention from researchers and policymakers in many countries due to its immense potentials for growth and development. This paper explores the determinants of inbound tourist arrivals in Botswana. The results of the regression analysis show that there

Benjamin K. Acquah
Senior Lecturer, Department Of Economics, University Of Botswana, Private Bag 0022, Gaborone, Botswana
The Impact Of Population Aging On Economic Growth In Botswana
This study sought to find out if population aging had a negative impact on economic growth in Botswana for the period 1980-2012. To achieve this, the study adopted the Muggeride (2010) model and modified it to fit data available in Botswana. This model used GDP per capita as a proxy for economic growth, change in youth age share and change

Jerry Jay Kraa
Christian Service University College (csuc) - School Of Business, P. O. Box Ks 3110, Kumasi
Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation – An Empirical Study Of Businesses In Ghana
The study investigates the effect of outsourcing on competitive advantage: the mediating role of innovation. 300 businesses that engage in outsourcing in Ghana were selected out of which 231 representing 77% response rate participated. Confirmatory Factor Analysis was done to confirm appropriate variables using Structural Equation Modeling. Data was collected using questionnaires. Purposive and convenient sampling techniques were adopted in

Dr Wanja Mwaura
Lecturer And Chair Department Of Health System Management Kenya Methodist University
Determinants Of Effective Implementation Of Health Management Information System: A Case Of Wajir County Kenya
The general objective of this study is to establish the determinants of effective implementation of Health Management Information System, a case of Wajir County, Kenya. This study was guided by four independent variables which included; health information management practices, technology, human resource and stakeholders. The study employed a descriptive survey research design to gain knowledge and understanding of the design

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