The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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The main objective of this article is to analyse the impact of perceived market orientation on customer satisfaction. Empirical validations have mainly focused on the
Service quality has been proven to be a predictor of customer satisfaction and organizational success. This work therefore sought to examine service quality amongst the
In the emerging dynamism of the business environment, no successful organization can afford to overlook marketing. It has become necessary to utilize all the resources
Diverse destination marketing companies have used media attention with varying effect in response of their marketing issues, such as following terrorist attacks, political unrest, natural
In the moderate era, the competition in the market is at its best and the business emphasizes on building their brand. The brand plays an
About The Journal
Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
Market planning
Market segmentation
Sales management
Marketing mix
Customer behavior
Marketing intelligence
Direct Marketing
Marketing Research
Marketing Theory & Applications
Service marketing
B2B Marketing
Marketing for Small Businesses
Brand management
International Marketing
Community based marketing
Marketing Strategies
Agricultural marketing
Supply Chain Management
Sports marketing
Online marketing
Relationship marketing
Fashion marketing
Tourism marketing
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