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Onyinye Princess Chiweta-Oduah
Assistant Lecturer, Nnamdi Azikiwe University, Awka, Department Of Mass Communication, 18 Ralph Tudeme Close, Off
Understanding The Effects Of Crisis Response Strategies On Stakeholders' Perceptions Of An Institution's Reputation
This study examined the effects of the crisis response strategies employed by a Nigerian University during a cultism incident on their stakeholders. The study probed the response strategies used by the University, their effects on stakeholders' perceptions towards the university's reputation, who was to be blamed for the crisis, and the involvement of stakeholders in the response strategies. Findings revealed

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