The life assurance industry in Zimbabwe is operating in a dynamic environment where a lot of risks are affecting the performance of their products. A lot of risk management techniques are being used to mitigate these risks and utilize opportunities thereof. However some risk management techniques seem to leave other types of risks unmanaged. This study sought to explore how strategic risks of First Mutual Life’s individual life assurance products can be managed effectively to improve the performance of the products. The main problem was that the performance of individual life assurance was being negatively affected by strategic risks, this in turn highlighted the deficiencies of the curren
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