In the moderate era, the competition in the market is at its best and the business emphasizes on building their brand. The brand plays an important role in influencing the consumer decision-making process. Therefore, the brand is divided into three categories in this research which aids in studying the influence it has on consumer decision making. The three categories are as follows; Brand name, brand image and perceived quality factors which are employed to study the brand influence on the consumer decision making. In order, to proof this relationship the quantitative research method is used Download
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