The delivery of Memorable Tourism Experience has emerged to be one of the critical catalysts for destination competitiveness and sustainability. While a notable growth in boat cruise activities is being recorded globally there is an ironical silence by scholars on the subject; with minimal research having been conducted so far. Using a qualitative methodological slant, this study therefore sought to explore the determinants of Memorable Tourism Experience in the boating sector. The study concluded that provision of unique local food, cultural based entertainment, opportunity for tourist’s social interactions, beautiful scenery, encountering wild animals, professionalism of crew members, op Download
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