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Food Trucks And The Millennials: An Exploratory Study
The food truck industry has grown rapidly in recent years and the millennial generation food truck sales because of their interest in more diverse food experiences. More than half of this generation have eaten at a food truck. This research explores what draws millennials to food trucks. The research found that this segment is supportive of food trucks because they enjoy small businesses and would like them to be successful. They enjoy different types of food and tend to be more adventurous when dining at food trucks. The experience of the food truck is a draw and they enjoy the community of it.
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