Two hundred and ten (210) structured questionnaires which comprised three sections (A, B and C) were distributed to selected fast food/restaurants in G.R.A Phase II, Rumuogba and Trans-Amadi Industrial Layout. A 4-point Likert scale was used to score the customers’ food preferences and factors that influence food preferences. The sample population was chosen at random. One hundred and ninety one (191) respondents were collected back and analysed in simple percentage and bar chart. Section A (demographic characteristics) showed that customers who was identified to patronize fast food/restaurants most frequently were male (66.0%), those between ages of 31 – 40 (64.4%), B.Sc. degr Download
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