Addas, J.N.
Department Of Business Administration, National Open University. Nigeria
Level Of Utilization Of Integrated Marketing Communication By Entrepreneurs Of Small Enterprises In Taraba State
In an attempt to promote economy robustness through small enterprises viability, this study was focused on determining level of utilization of integrated marketing communication by entrepreneurs of small enterprises in Taraba State. Two research questions and hypotheses were formulated in line with the purposes that guided the study. 100 small scale enterprises drawn from manufacturing, oil and gas; and service

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