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Researchjournali's Journal Of Marketing - RJOM
| Frequency: Monthly | Publishing Since: 2013 |
| Current Issue: 31/10/25 | Next Issue: 30/11/25 |
| RJ Factor: 2.05 | Publication Fee:
INR USD
₹1999 $19 |
| ISSN: 2348-0947 |
The Journal of marketing publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing. The journal aims to meet the needs marketing managers, executives, professors and researchers in marketing.
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This study investigates how specific dimensions of brand authenticity affect Millennials' and Generation Z's tolerance for smartphone price premiums in Busia Town, Kenya. As these
The main objective of this article is to analyse the impact of perceived market orientation on customer satisfaction. Empirical validations have mainly focused on the
Service quality has been proven to be a predictor of customer satisfaction and organizational success. This work therefore sought to examine service quality amongst the
In the emerging dynamism of the business environment, no successful organization can afford to overlook marketing. It has become necessary to utilize all the resources
The informal enterprises are the lifeblood of Kenyan economy, given the challenges they face that hinders them from achieving this objective effectively. The aim of
About The Journal
Researchjournali's Journal Of Marketing (RJOM) publishes research papers on all aspects of marketing management with ideas and best practice in the field of marketing as a whole. The journal aims to meet the needs audience comprising marketing managers, executives, senior managers, professors and researchers in the subject of marketing. And it encourages good practice in marketing and new research for better understanding of marketing theories, processes and contribution of marketing to the growth of organization. The journal covers following topics related to marketing.
| Market planning | Market segmentation | Sales management |
| Marketing mix | Customer behavior | Marketing intelligence |
| Direct Marketing | Marketing Research | Marketing Theory & Applications |
| Service marketing | B2B Marketing | Marketing for Small Businesses |
| Brand management | International Marketing | Community based marketing |
| Marketing Strategies | Agricultural marketing | Supply Chain Management |
| Sports marketing | Online marketing | Relationship marketing |
| Fashion marketing | Tourism marketing |
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