Publish research paper starting from $39 only.
Effects Of Personal Selling, Advertising And Sales Promotion On Sales Force Performance In The Nigerian Money Deposit Banks
This study examined Effects of Personal Selling, Advertising and Sales Promotions on Sales Force Performance in Nigerian Money Deposit Banks. The objectives sought include; to determine the effect of personal selling on sales force performance; to determine whether advertising and sales promotion mediate the influence of personal selling efforts on sales force performance; to compare the individual effects of advertising and sales promotions on sales force performance. Survey research design was adopted. The survey was done amongst the 19 Nigerian Banks. 190 salespersons (10 from each bank) were sampled. Convenience sampling technique was used to select the salespersons. Questionnaire was us
Download
Instant paper submission
Free plagiarism checking
No copyright transfer
Subject specific journals
Author loyalty reward

You may like to read


Effects Of Integrated Marketing Communications On Perfomance Of Insurance Companies In Mombasa

Service Gaps And Customer Satisfaction In The Rural Banking Industry In Ashanti

The Significance Of Brand Name, Brand Image And Perceived On Consumer Decision

Relationship Between Media Coverage And Destination Marketing Performance By Public Organizations In

Analysis Of Impact Of Point-of-sale Display Sales Promotion Strategy On Brand Performance In Mobile

Analysis Of Impact Of Bonus Packs Sales Promotion Strategy On Brand Performance In