Asima Aleem
Ms Scholar At National College Of Business Administration & Economics, Lahore, Pakistan
E-marketing: A Firm's Promotional Tool And Understanding Customer's Response
The drive of this theoretical work is to debate four key diverse ways includes: E-mail marketing, web marketing, mobile marketing, and marketing via social network websites. These ways are used for e-marketing campaign and to understand their different effects on consumers` awareness. This work also emphasizes on the E-marketing, marketing via internet, mobile marketing, web marketing and part of the

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