Mrs.C.Pappeswari
Assistant Professor Of Commerce,govindammal Aditanar College For Women,tiruchendur,thoothukodi District,tamilnadu
Creativity And Innovations In Financial Products- A Comparative Study Between Icici And Hdfc Banks In Thoothukudi Area
Creativity implies evaluation of ideas ; generation of new thinking, new aims, perspectives and in turn the ability to think beyond the unthinkable .“Creative thinking ability facilitates the ability to realize Innovation” - Innovation and

Mrs.C.Pappeswari
Assistant Professor Of Commerce, Govindammal Aditanar College For Women,tiruchendur,thoothukodi District,tamilnadu
Customer Relationship Management Practices In Insurance Sector-a Study On Lic Of India Intiruchendur Area
Customer relationship management is an old concept. It’s all about how you treat your customer after the sale. Businesses that handle well succeed referrals and repeat sales are the lifeblood of business. They are also a direct result of effective customer relationship management. Customer relationship management (CRM) is a practice that puts the customer at the center of the equation.

Mrs.C.Pappeswari
Assistant Professor Of Commerce,govindammal Aditanar College For Women,tiruchendur,thoothukodi District,tamilnadu
Consumers’ Satisfaction Level On The Role Of Voc Co-optex Of Handloom Products In Thoothukudi
Considered a sunset industry and there is an air of inevitability given the relentless march of mechanization, modernization and sophistication. Still, there are many advantages of handloom for reasons including ideology, philosophy, sheer love for handloom products and economic arguments. However, irrespective of the policies, projects and aspirations arising out of various quarters, the handloom sector is undergoing changes that

Mrs.C.Pappeswari
Assistant Professor Of Commerce, Govindammal Aditanar College For Women, Tiruchendur, Thoothukodi Tamilnadu
A Study On Housing Loan Borrowers Of Public And Private Sector Banks In Thoothukudi Area
Housing is a primary human need next in importance only to food and clothing. A first priority for a youngster who beings life is therefore to plan for a house. This takes precedence over other household expenditure and creature needs. Housing, however, is a major expenditure and cannot be funded out of a family’s normal monthly income or savings.

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