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The Role Of Marketing Intelligence And Internal Marketing
In Improving Employees' Satisfaction: An Empirical Study
The study aims to analyse the synergic relationship between marketing intelligence and internal marketing; and their impact on employees’ satisfaction in the hotel chains in Amman from the perspective of employees. . 387 questionnaires were distributed to personnel who work in different departments in Amman hotel chains. Amos 18 was employed to test the relationships between the variables of the
