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Effects Of Product Characteristics On Buying Behaviour Of Rural And Urban Consumers Regarding Mobile And Motorcycle
The main purpose of the study is to differentiate the buying behavior of rural households from that of urban households. A sample of 200 respondents, 150 respondents from urban area (Jind City) and 50 respondents from rural area (Pindara Village from Jind District) have been selected on the basis of convenience sampling. The study explained five main factors (Price, Quality,
