Dr O.T.V.Latasri
(head-pg) Researcher , Barathidasan University, Department Of Commerce, Srimad Andavan Arts & Science College, Tamilnadu,
Factors Influencing Online Buying Behaviour In Tiruchirappalli District
With increasing internet literacy the prospect of online marketing is increasing in India. The consumer indulging in online shopping considers many factors. If companies analyse the factors affecting consumer behaviour towards online shopping and the relationship between these factor and the type of online buyer, then they can devise effective marketing strategies to convert potential customers into active ones, while

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