Understanding relationships between future behavioral intentions and its antecedents allow tourism operators to manipulate their tourism product offers to optimize customer satisfaction, and improve marketing efforts. Um and Crompton’s (1990) model of travel destination choice process was adopted as a conceptual framework to assess the various motivational factors influencing destination choices of student associations within the Faculty of Social Sciences at KNUST. The study revealed price and distance as important factors motivating destination choice among student groups. Download
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