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Critical Success Factors In The Florida Bed And Breakfast Indsutry
The purpose of this study is to survey Florida bed and breakfasts (B&Bs) to ascertain the attitudes, beliefs, and actual behaviors of owners and operators. The objective of this research is to assess how these factors contribute to an operation’s success by: 1) analyzing attitudes and beliefs perceived to be necessary for success and the actual behaviors exhibited by operators based upon their self-definition of success, 2) collecting demographic information from various bed and breakfasts in Florida, and 3) expanding the limited amount of research that has addressed issues in the bed and breakfast industry.
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