This study aimed at finding the monetary value that people attach on Nyanga National Park (NNP) using the individual travel cost method (ITCM). It also intended to find factors that influence individuals to visit NNP. From the findings we discovered that NNP is highly valued as indicated by a consumer surplus of US$ 9426.0576 per year or US$134.678 per average visitor. We also found out that substitute sites, travel costs and income influence an individual to visit NNP. Substitute sites and travel costs have a negative influence on an individual’s visit to NNP and this conforms to what theory says. An individual’s income has a negative impact on visits to NNP, we concluded that maybe peo
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