The tourism industry of Ilocos Norte has considerably grown during the recent decade. This is due to aggressive tourism programs of the local and provincial government thru marketing and promotion, infrastructure improvement and construction and local policies. The residents play a vital role in the tourism development of the province as they will be the hands on implementers of the programs, catering on the wants of the tourists. It is then vital to know the level of awareness, attitude and perception and concurrence of the locals on the tourism programs of the province. Structured questionnaires was randomly distributed to 500 residents in the tourism towns of Batac, Laoag, Paoay, Burgos a
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