Process innovation management (PIM) was hypothesized in this study to play an important role in the performance of Micro, small and medium enterprises. Process innovation management deals with the way firms identify, create and deliver products and services. Successful organizations strive to develop processes that tap into the needs of consumers in a timely and efficient manner. Due to changing trends in markets, security, and resources, MSMEs in Kenya face many challenges, which have led most of them to fail within the first five years of start-up. This study found that well managed process innovations play a critical role in resolving the challenges that MSMES face. The study adopted an e
Download