This study examined the effects of the strategies for locating, selecting and motivating foreign market intermediaries on the performance of non-oil exporting firms in Nigeria. The objectives of the study include: identifying the strategies for locating foreign intermediaries by non-oil exporting firms; to ascertain how the strategies adopted for selecting foreign intermediaries affect the performance of non-oil exporting firms; to assess the influence of the strategies adopted for motivating foreign intermediaries on the performance of non-oil exporting firms. 203 exporters were selected for study across four exporting zones in Nigeria. Questionnaire was used for data collection.
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