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Influence Of Product Information On Consumers' Perception Of Quality Of Local Brands Of Portland Cement In Nigeria
This study examines Influence of product information on Consumers’ perception of quality of Local Brands of Portland Cement in Nigeria. The method adopted was Cross Sectional Survey. The participants selected for the study were 350. Five categories of Cement Consumers were selected for the Study. The study covered five major cities in Nigeria. A five Segment Structured questionnaire was designed using 5 point Likert Scale rating system, measuring 20 items . Analysis of Variance was used to analyze data. The total reliability showed that the scale had a reliability coefficient of .643. The result of test of hypothesis shows that product information has significant influence on C
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