This study examined Sales Promotion Strategies and Subscribers’ Response to Global System of Mobile Communication (GSM) Networks in Nigeria. The objectives of the study includes: to determine the relationship between sales promotion strategies and telecom subscribers’ brand switching behavior, brands loyalty; patronage ,purchase decision, and retention behavior; to determine sensitivity pattern to sales promotion activities amongst telecom networks subscribers. Survey design was adopted using questionnaire for data collection. 396 respondents were selected for study. Cronbach’s Alpha was used to test the reliability of the research instrument. Spearman’s correlation, regre
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