Food processing is one of the manufacturing sectors that is propagated to feed the steady growing population and other current economic development challenges such as poverty, job supply, healthy lifestyles, globalization and competitive entrepreneurship in food value chain. How food processing innovations are affected by Micro and Small Entrepreneurs’ (MSEs’) perceived ease of use, perceived usefulness and attitude towards acceptance behaviour are the research questions this study addresses. The Technology Acceptance Model (TAM) is used as a base model to produce a causal model representing a network of relationships among the study constructs. Mixed research methods were used to colle Download
Instant paper submission
Free plagiarism checking
No copyright transfer
Subject specific journals
Author loyalty reward