The study carried out an assessment of application of relationship bank marketing in Nigeria. It focused on the effect of applying relationship bank marketing on consumers’ satisfaction. The study was carried out among top ten banks approved by the Central Bank of Nigeria, in 2013. Data for the study were obtained from primary and secondary sources. The bank workers’ population as at the time of study was 2,850 out of which 340 staffers were randomly selected. These workers were stratified into male and female bank workers. The study randomly selected a proportional 340 customers from the traffic count and customer cycle per week Primary data were collected through questionn
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