Publish research paper starting from $39 only.
Influence Of Information And Communication Technology Adoption On Small And Medium Enterprise Performance In The Entertainment Sector In Nakuru Town, Kenya
This study focused on the influence of ICT adoption on entertainment enterprises’ performance. This study was anchored on three theories viz., Diffusion of Innovation; Technological, Organizational and Environmental theory and Institutional theory. The study was carried in Nakuru town and employed cross-sectional survey design. The target population for the study comprised of all bars and night club enterprises in Nakuru town, Kenya. This study employed probability sampling techniques to select the units of analysis. Primary data was sourced using one questionnaire. Data was analyzed using descriptive and inferential statistics. The findings indicated that ICT adoption influences enterpris
Download
Instant paper submission
Free plagiarism checking
No copyright transfer
Subject specific journals
Author loyalty reward

You may like to read


Rethinking Ethical Paradigm: A Panacea For Entrepreneurial Success In The Nigerian Oil

Higher Education Institutions Contribution To Research & Innovations Through Public Private Partnership

Innovation Among Small Engineering Firms For Sustainable Development

Assessing The Relationship Between Owner-manager Demographics Characteristics Of Smes And Firm Performance

The Role Of Affective And Cognitive Networks On Growth Orientation Of Survival-focused

Women Micro-entrepreneurs In Botswana: Economic And Socio-cultural Issues And Challenges