This dissertation aims to realize the importance of after-sales service in the international B2B business. The case analyzed is a company that sells a product for companies in the industrial sector and that maintains the connection with the business customers due the way the sales professional tracks the business relationship after sales.The literature review highlights the importance of the relationship factor with the customer in the scope of communication, one of the P's of Marketing, through the figure of the professional who helps the sales process in the beginning and who becomes a customer manager in the after-sales. It also highlights the different characteristics of the
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