The Diversification-Led Growth Hypothesis predicts that countries can make significant gains from international trade if they diversify their economies. In the light of this, Diversification of Export was one of the explicit aims of the Structural Adjustment Programme launched in 1986 in Ghana. Non-Traditional Export sector became a ‘priority sector” for export diversification and was to be instrumental in restoring Ghana’s balance of payments by increasing total export earnings. However, available statistics indicate that the performance of the sector against the traditional sector is below expectation. The study therefore investigated challenges of export diversification at the firm
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