Effects Of Customer Relationship Management Practices On Bank's Profitability: The Case Of Bank
Quality Publication | Affordable Price | Happy Authors
Effects Of Customer Relationship Management Practices On Bank's Profitability: The Case Of Bank Of Abyssinia, Ethiopia
Business people started using the term Customer Relationship Management (CRM) since 20th century when the concept of marketing changed from transactional to relational. Nowadays CRM has the potential for achieving success and growth for organizations in the environment of stiff competition and rapid technological development. CRM enables organizations especially to commercial banks to understand customers and to create sustainable and long lasting relationship with them. The purpose of this study was to investigate the effect of Customer Relationship Management practices on bank’s profitability at Bank of Abyssinia (BOA). Specifically, the study looks forward to meet the following specifiDownloadViews: 216

Why Researchjournali?

Instant Paper Submission
Author Loyalty Reward
No Copyright Transfer
70% Less Publication Fee

You may also like to read


How Well The Undergraduate Understand About The Goods And Services Tax (gst)

Organizational Culture And Organizational Performance Nexus: The Case Of Commercial Bank Of Ethiopia

Understanding The Concept Of Knowledge Gap And Knowledge Expansion: A Theoretical Perspective

Influence Of Compromising Strategy In Improving Employees’ Performance In Insurance Companies In Homa Bay County,

Does Communicating Monitoring And Evaluation Findings Improve Dairy Primary Cooperative Societies Performance?

Family Life Of Dual Career Couple And Employees’ Commitment To Organizational Goals In Some Selected