Analysis Of The Effect Of Mobile Credit On Customer Satisfaction In Kenyan
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Analysis Of The Effect Of Mobile Credit On Customer Satisfaction In Kenyan Commercial Banks
This study sought to investigate the effect of mobile credit on customer satisfaction in Kenyan commercial banks. The study utilized a positivism research philosophy using a descriptive research design. Data for the study was collected using questionnaires from customers of mobile phone companies in Kenya. According to the Central Bank of Kenya (2016), a total of 31 million bank accounts were in Kenya which formed the population of the study. A multistep sampling technique was done to select a sample size. Using Pagoso formula a total of 500 customers were selected for inclusion in the sample size. Data for the study was analyzed using linear regression analysis. Hypothesis testing was doneDownloadViews: 63

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