A Study On Indian Online Retail - Payment Mechanisms And Issues
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A Study On Indian Online Retail - Payment Mechanisms And Issues
The increased purchasing power due to rise in income and the change in consumer mindset has ushered in an era of Organized Retail boom in India since '90s. Later, the Online Retail also made its appearance expanding the ambit of retail services to the smaller cities and rural centres. The supply chain and payment structures in Online Retail have features crucially different from the outlet-based organized retail, They also mutually impact each other, especially due to issues related to delivery and return processes. This paper gives a brief overview of the organized retail growth and discusses the emerging payment mechanisms and issues in Indian Online Retail.
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