All investors joining the stock market has the same aim of maximizing their investment value. The buy or sell decision of any stock in stock market is regarded as one of the most challenging decision for investors. As per traditional theories Risk and return are two widely acknowledge decision variables for investment decisions of any investor. However, a number of studies signify that many investors are actually unaware of financial terminology and heavily depend upon their friends, family members and the investment agent for making their investment decisions. In short people learn through interacting with other people. Therefore, the role of social environment is crucial in understanding t
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