Multiproduct Branding On A Single Product - A New Profound Strategy
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Multiproduct Branding On A Single Product - A New Profound Strategy
Nowadays advertising costs are increasing at a very rapid rate but this is one area which any company cannot neglect. The reason being each and every company would like to see its product in the hands of maximum consumers. The main aim of this research paper is to introduce a new method of advertising in addition to the existing ones so that the costs of advertising that the producer bears, can be reduced by a reasonable amount. This method involves the use of one product to advertise another. That is in other words, information describing one product can be made aware to the public by printing its details on other products depending on the agreemement between the companies.DownloadViews: 166

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