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News Ticker And Information Overload: An Evaluation Of South- East Nigerian Television Viewers’ Perception
Researchjournali's Journal Of Media StudiesJun,2016

This is an evaluation of South-East Nigerian television audience perception of television news ticker and information overload. Using the stratified sampling method, 384 adults within the age range of 25 and 70, comprising 40% females and 60% males from the five states of the South- East zone of Nigeria were respondents in the study. The study made use of News Ticker Perception Questionnaire (NTPQ), a 24-item questionnaire with a reliability co-efficient of 0.73 and Focus Group Discussion (FGD) in data collection, while data analysis was done using SPSS version 15with descriptive statistics (mean, std) and inferential statistics (one way ANOVA and Pearson Moment Correlation).Two hypotheses t

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