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Assessment Of The Adoption Of Social Media Tools Used For Communication Between Kisii County Citizens And Kisii County Government
Researchjournali's Journal Of Media StudiesMay,2017

This study sought to assess the use of Social Media for communication between county Government and the county citizens. The specific objective for the research was to assess the adoption of social media tools for communication between county government and the county citizens. The research employed the mixed method approach of data collection and analysis. The research targeted Kisii County citizens. A sample of 405 county citizens representing the 9 sub counties of Kisii County and 20 County Communication officers were selected. Data was collected through structured interviews and questionnaires. The findings indicate that despite most County Government Departments use of social

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