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Cheif Zebrudaya's Special Brand Of English And His Ability To Successfully Communicate With The Nigerian Public
Researchjournali's Journal Of Media StudiesJun,2017

This paper deals with Chief Zebrudaya’s unique manner of communication with the Nigerian public through the media. Chief Zebrudaya’s unique brand of English which has entertained Nigerians for decades does not observe the syntactic rules of language rather breaks all rules but is yet understood by the Nigerian audience. Though he expresses himself in “bad” English and code switches to Igbo (an indigenous Nigerian language ), it does not come across as linguistic noise as the message is understood. This paper explores the multi-lingual nature of Nigeria hence, the ability of Nigerians to understand his messages. It is premised on the Education Information theory which suggest that

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